Actually, the funding allotted to information and promotion has stayed basically the same; it's just our activities that have changed. At the beginning, people didn't know us, and we wanted to make sure that we knew them, so we consulted people. We went all across Canada and did a lot of presentations across Canada. I met many government officials and organizations, just so that people were aware of the program and I was aware of their needs. Then as time went by, people actually knew us. That's why the number of our funding applications kept going up and up.
Now what happens is that people come to us and tell us they're doing such and such on language rights and that they think their members—such as Acadians in New Brunswick, in the example I used—need to be educated on what their language rights are, and that they think this is the medium to do it—radio, television, websites, and social media. We just went on and more or less tagged on to their project.
All I meant by that was that it has evolved and the activities have changed according to how the program has evolved and how people have come to know us.