You mentioned tobacco earlier in your testimony, and used that as a comparison. You said that it took a long time with public education in order to see the usage of tobacco start going down, especially, I presume, among young people, or perhaps in the general population.
Along with that, of course, came in stricter regulations regarding its sale, its advertisement, and all manner of things, including a public education campaign.
Wouldn't you agree that the reason the tobacco usage rates have gone down is because of a whole-of-government sort of approach, where you're able to actually do these things in a regulated and restricted regime?