I would like to reply to the member that this is the case. I would have to say that to have the public health education campaign that is required to reverse the rising increase in use in half a year would be a miracle. I know that. I've looked at the tender from Health Canada, and it's good. It's innovative. It looks like there are some really interesting ways to reach youth. However, we're talking about a fundamental shift in thinking for so many people. As I said, I think six months would be a miracle.
On September 27th, 2017. See this statement in context.