When I look back in the '80s and '90s, I remember it was so cool to smoke and it was promoted. We've managed to cure this problem, and it's really turned around completely now because of the advertising that was done against it.
Also, as you were saying before about the guys who buy sex, Mr. Rankin, if they were exposed, that would drop substantially. That was one thing on the streets back then: guys were afraid of getting caught. The traffickers were not afraid, but the guys buying sex were terrified of being caught because they didn't want it to get back to their families. Let's say in a city like Winnipeg, where I'm from, if 10 of these guys who bought sex were exposed publicly right now, we would see a substantial drop, overnight.