I think it's very important, Mr. Cooper. If you look at society today, they want to be entertained, and sports is entertainment. It's big business. When I started in broadcasting over 40 years ago, I was a sportscaster on radio and TV in Saskatoon. The change in the market, to tell you the truth, came with sport industries like TSN, which started in 1984, and Sportsnet, which started in 1998. These were channels that went 24-7 on sports. In the industry, you have to fill black, as we say, and so they realized the need for eyeballs on their channels. Everybody watched the NFL. We got cable from the United States in the eighties, so Sunday sports was big. The NFL is the most bet-on sport in the world.
It's all come together, I would say. You have Mr. Masse in committee. We had his bill in 2016, which did not pass the House of Commons, and there were others. But I think now is the time in this country to move forward. We have seen the United States adopt this in 2018, and I think now professional leagues are on board 100% and they want this regulated.