As Shelley mentioned, and we've discussed, there are a lot of gambling channels that are already open to Canadians that are used by many. Opening the market to sports will create a different line of business with different unique considerations, potentially a new demographic, new information.
Building on the regulators and the provincial efforts around prevention and mitigation that are currently taking place, being able to customize the information for sports bettors.... Whether it's the illusion of control with sports betting that's higher, whether it's [Technical difficulty--Editor] that we'll see with sports betting, the opportunity to induce to gamble through promotions and in-game betting and celebrity sponsorships, there will be a new angle to betting that players will be exposed to with this bill passing that can be managed as an expansion of the current provincial effort.