Thank you very much for that question.
“Artificial intelligence” is not a very well-defined term. It's used very broadly, and it has multiple meanings, but we can think of it as a set of algorithmic techniques. It's part of algorithmic practices on the part of these companies. I prefer to use the term “algorithmic intensification”, rather than “intelligence”, because these algorithms do not comprehend or understand content in the way humans do, so they're very limited in their ability to moderate content, particularly if it's going to be taken down.
AI is being used by the platforms particularly in order to keep people on their site and to keep the content sort of flowing and people clicking and so on, and that they can be quite good at because they can keep refining it. It's a statistical process. Also, as we've heard, most recently with generative AI, it's being used to create deepfakes, which can be deeply misleading. I think it's very important that when that is being done, it's clearly understood by the users that this is not a real, authentic image. That doesn't address all of the problems—like these AI friends that become seductive in various ways—but it's a start.