In Canada and internationally, we've made great strides in responsible media practices when media mentions suicide, but when we looked at articles that mention both MAID and suicide, we found that the safe and responsible reporting practices were not followed. There was a glorification of death. There was a lot of stigmatizing language in a vast majority of articles.
We know that that has very real effects. Certainly in the suicide prevention world, there is a demonstrable effect, called the Werther effect, that results in many deaths. This does apply to MAID. We've already seen that in the Netherlands. When there are media cases with a lot of attention, we see increasing requests for MAID. It's a very real effect, and we should be very concerned about contagion.