General Vance has made it clear that we're to grow by 1% per year for the next 10 years to make the 25% quota given to us by the Canadian Human Rights Commission. That, quite honestly, is where we need to be. We're at 15% right now, and it's about the same for officers as it is for NCMs.
Some occupations have a far higher percentages than others, as you can appreciate. The more non-traditional occupations have smaller numbers versus the traditional occupations. We need to get rid of that lexicon “non-traditional versus traditional”, and we need to start speaking about military occupations as they're meant to be, which is gender neutral or parity, whichever words you choose.
There is a lot of work happening on that. We have our first Canadian Armed Forces diversity strategy. It's just been developed this year to help take us out to more of an enduring process. We're working hard with the recruiting centres to ensure that we're getting more women in, for all the good reasons. We're encouraging men and women of visible minorities, and aboriginals to self-identify so that we can ensure we have the right numbers of people within the Canadian Armed Forces that meet our diversity numbers.
There's a lot of comprehensive work being done on training, education, and recruiting, but more so on retention. Women tend to get out at particular moments of their lives, for very good reasons, whether it has to do with family or geographical stability and the like.
We need to create the environment where they feel as though they can remain in the Canadian Armed Forces and we will meet their personal needs.
Admiral Bennett and I are examples of this. Public opinion research shows that women in Canadian society don't understand what it means to be in the military. A small number of them seem to resonate with military life. The reasons for that are they don't believe you can have a family, they don't believe you can have success, and they don't believe you can go into any occupation. We need to get the word out.
We're working on a far more comprehensive marketing strategy that didn't exist in the past.