I hate to bring my own experience into this, but I do have a lot of experience with recruiting. I'm going to give you even greater complexity to this. It's not just about attraction. It's about how we make sure we allow for.... When we have a message that we want to send about the Canadian Armed Forces, how does that have an equal interpretation so that all Canadians can make an informed decision? How do we make sure that the first nations communities and some of the rural areas can also hear about this and what opportunities it holds? We are going to be moving out with making sure.... One of the things is that, if you want to hit some of those communities, send one person in uniform so they can see that they too can be like that. Then let's not stop there. We can't just go recruit them; we have to then make sure that the training system is going to take gender issues and other issues into account as well. And then the unit itself has the ability to take that into account.
Again, it goes into a much wider aspect. I'm happy to say that some very innovative thought has been put into recruitment by the department. I look forward to launching on this. That's why there's money on the attraction. This is not about advertising. This is an operational necessity for us for recruiting.