What we are doing is building on what Robert Baines is doing, but it's difficult, on Facebook, to compete with the big brands. It's very important for Canadian students to have a real experience. We started a new method of training, called “engagement”. These four young people behind me have met our Canadian ambassador to NATO, our national military rep. They've been briefed by eight officers at SHAPE and guided by three officers at the NATO Defense College on how to crisis manage between NATO, the UN, and NGOs. They have tasted it. They have learned it. They have experienced it. There is now a multiplier effect as they spread this message throughout Canada.
There are various strategies here, but the direct strategy of bringing young people, who will be the decision-makers 20 or 30 years from now, to actually experience this kind of international dynamic is what my mission and commitment is.