Thank you so much for mentioning Shoshana Zuboff's idea on surveillance capitalism. My son is actually a cybersecurity researcher and worked with her on that book.
There is no question that we give up too much information on social media. There is a wonderful video on The Onion, a satire site, in which Mark Zuckerberg is honoured as CIA agent of the year because he got people to give up so much information about themselves—where they're going to go, what events they will attend. If you want to arrest them, you just have to look at their schedule.
Absolutely, we need a greater awareness. There's a reality there that people love sharing information. It's not necessarily a good thing. At the very least, everyone needs to look at who gets access to their information. Is it you, your friends, the friends of your friends or the whole world?