There are two ways of dealing with the bitumen, the raw material, if you will. One is to mix it in small amounts with crude oil, and then you can put it into a refinery, but there's a limit of 5% or 10% of the total. You would add 5% bitumen and 95% crude oil and then proceed.
There are real limits on how much of it you can use in that way. Bitumen sold in that way sells at a very steep discount to crude oil, so it's not very attractive for the companies. Synthetic crude, on the other hand, is a very desirable product that sells pretty much at the same price as light sweet crude. It's considered a very desirable product for refineries. It goes into the refinery and comes out in exactly the same way as crude oil does, in the form of jet fuel, lubricants, diesel fuel, gasoline, and so on.
The reclamation of the land is one of the most impressive things when you do an aerial tour of the oil sands. It isn't being put back exactly the way it was, because it was very flat and there was not much drainage. The land actually has some contour now, so people not from the Prairies might think it's actually better than what it was in its original state.
It really is quite impressive to see how much terrain is being moved and how pristine and attractive it looks afterwards. As part of their licence from Alberta and as part of their operating conditions, they're required to restore the land so that you would not know there had been a mine there when it's over.