Well, there are a variety of types of torture, and some of them involve hotel rooms and meeting rooms that are windowless, that carry on for days at a time, but that's probably not in the Geneva Convention.
The 2020 figure that we've picked up on is based on the work of the Pembina Institute and others that have said they feel that on a project-by-project basis, by using a combination of on-site GHG reductions, energy efficiency, fuel-switching measures, carbon capture and storage, and purchasing offsets, it will be possible for these oil sands projects to economically, physically, feasibly become carbon neutral.
It's by no means an ideal scenario, but we believe it's a real scenario and it's an aggressive target. I wish it were 2010, but I just don't see that being a reality in the current thing. If we're anything less than carbon neutral by 2020, it is simply an unacceptable impact at a global level. So we've taken this look at what we know of technology, what we know of the basket of tools that we have out there, and we feel that's doable. We wouldn't want to stop at neutrality by 2020, but we would want to hit that and then work beyond that into efficiencies. We believe we share the view that both the markets for carbon and the gains in technologies, and the efficiencies that we believe can come out of those technologies will make this a feasible target.
The idealist in me wishes it were sooner; the pragmatist in me feels that we need to start there. We need a clear goal set, and the government has a very important role in helping us meet that goal by creating the policy framework that can give companies the certainty that they need to invest to that point.