The real issue, and we speak to it surprisingly in this report on technology.... The final recommendation is that we get serious about social science, because in things like this, passive solar and so many other consumer-related choices, we don't come close to what we could achieve with the technology available today. Passive solar is a perfect example. What we're saying is get some smart sociologists and others looking at the decision-making processes that leave us so far back from what we could achieve with what's available out there today. Let's find out why.
On December 7th, 2006. See this statement in context.