Thank you for the question.
I believe the important thing to note is that the market will not respond today, and it isn't responding. You see now there are no projects being built other than some very small-scale ones. That's because fundamentally the costs are dramatically higher than what people in industry believe they would be for their other alternatives. They would be looking at the purchase of credits or offsets, or at working on other energy conservation initiatives, all of which are laudable and appropriate, but which are only going to get at a portion of the reduction that's possible.
Our view is that if the governments participate in the early stages, there will be cost improvements in the technology over time--not necessarily over five years, but certainly over ten and twenty years. As there's a natural cycle of turnover of large facilities like power plants and oil sands upgraders, you can rebuild them with newer technology later on, which should be less expensive and may allow the industry alone to bear the costs later on in the life of a program like ICON.