All of the above.
We just went through an interesting philosophical debate at the council meeting a couple of weeks back, whereby we were advocating to council that they pay a premium to purchase additional green electricity to achieve our targets and to show environmental leadership in the community. In so doing, one citizen spoke about being philosophically opposed to the municipality spending his taxpayer dollars on a premium for electricity, and in our case it's about one-quarter of a cent per 20% increment in electrical consumption, which we were able to absorb within our operating budget.
The will of council was to move towards increased green consumption, to meet those long-term targets, because the will of the community was there to support that. At the end of the day we're all servants of Canadian citizens, and it's the will of Canadian citizens that we're seeing in Alberta that is pushing very hard with regard to energy conservation.
Imagine: we have a complete moratorium in the South Saskatchewan River basin--that's from Red Deer south to the border, all the way from Saskatchewan to British Columbia--on new water licensing. There is no more: you have to reallocate, you have to transfer. That is significantly going to affect economic growth. But the citizens of Alberta are supportive of the principle of living within natural carrying capacity. At the root of it is population support to do things smarter and wiser, and from that we believe, and we have demonstrated, that you can save dollars to then address concerns such as declining population, economic development initiatives, etc.