Being Ontario-focused mostly, we're in a mostly regulated electricity supply and an unregulated gas supply. It's a double-edged sword. Clearly to us, the benefit of being deregulated is massive. If we disconnect subsidies to electricity, we'll actually see real conservation happening. When the electricity market opened up in Ontario, on the residential level we saw a lot of activity of people trying to reduce their consumption and trying to change their behaviours. Frankly, behavioural change is around 25% to 50% opportunity on energy savings, so it's big. So if we get real price-point drivers, that would be really important to us.
The downside is that apartment buildings and commercial buildings can be gross lease opportunities or situations, where the landlord is paying all the cost and the user is using all of the commodity. There's a disconnect there. Now you're increasing the cost for the landlord, but the user continues to use as they would have, because they're not seeing that price point. I think there's a regulatory fix that needs to happen first to make sure those who are using are paying and those who are supporting that, enabling that, are not paying for it. Then going to a deregulated marketplace becomes much easier, much more straightforward.
So I'd say fix the regulations so that if I use, I pay; if I'm not using, then it's not my responsibility. Let the person using it pay for it, and then open up the market so the real price drivers come out.