With relation to that, Mr. Gordon Shields, you talk to us about these houses. In your presentation, you talked about the price-quality ratio. My impression is that this must be a very important element in the decision to purchase one of your houses. Furthermore, in Quebec, we see that the houses are getting bigger and bigger, perhaps because they are heated by electricity, and families are getting smaller and smaller. It appears to me that we have quite a hill to climb in convincing consumers to come on board.
How might we go about convincing people that virtue is a good thing? What do you think you might be able to do, on your end, to make these houses attractive? What can you do to make their cost-efficiency appealing, while at the same time ensuring that these houses are beautiful enough to attract our very demanding consumers?