You're right. There are probably two at least, and maybe three. There's the eastern Arctic, the northern Arctic, we'll call it—Yellowknife and Glen's area—and then of course there's the western Arctic, where there's more proximity to western culture. People have been more exposed to it.
In the eastern Arctic, with the resource revenue policy, which I think was just recently passed, the native population will become the richest per capita probably anywhere in the world. The Baffinland project alone is going to put billions of dollars in royalties in their hands. Once you get people, and you ask what motivates people to do things once they have no need, it then becomes a real problem to get things like this going.
I don't know if I'm wandering off here or not. The experience I have is that they need very little, but they have TV piped in that shows them everything that they will never have. It shows them environments they will never see. It shows them experiences they will never have. This is a huge problem. They also have an incredible weakness for junk food and stuff like that. There is going to be a massive diabetes problem up there. Anyway, I had to throw that in because I wouldn't feel right not to.