Yes. Thank you very much, and I'll do it quickly.
In our case, it was putting together a team of people with the right backgrounds and expertise to tackle the oil sands industry. We attracted those people from, in our case, Syncrude Research and organizations such as that, folks who had a vision that more could be done in these areas.
I had to get the money together; that's important. It's the same with the minerals; we had to hire minerals experts, who generally aren't in Canada. Then you align yourself with the best organizations you can find. We established our first research centre in Regina, Saskatchewan, at the Saskatchewan Research Council. We've now moved to Alberta, to CANMET.
So it's a question of getting the right partners together, which is a lot of what Tom was saying. In our case, it was people such as SGS: we did a tremendous amount of work here in Ontario at Lakefield Research, of all places, on the oil sands, and had some breakthroughs there. We went down to Chicago and worked with the Gas Technology Institute on solvent recovery.
You need to be flexible, and you're not going to solve these things on your own; you're going to pull together the talent that we have in Canada and certainly throughout North America to solve these problems. That's the challenge through that visionary R and D stage—lab scale to small pilots.
Then once you have solutions—and in our case we applied for patents and headed into that process—you're going to have to do a demonstration. For that you're going to need a lot of money, so you're going to have to convince investors that something is getting closer here—we went through about three years of demonstrations— and you have to get the oil sands people onside to provide you with tailings, to review results. That's where we brought in SDTC, on the federal government side; it is very helpful in getting you through that pre-commercial stage.
I would agree with you that Canadians are very good at doing all those things. What we're not good at, as a country and perhaps as an industry, is commercializing things. As compared with the U.S., Germany, Scandinavia, and so on, we're a little bit on the conservative side from a business point of view. We have all the skills and all the resources; we just have to finish them off. The whole business of the U.S. companies we dealt with is around commercial applications.
That's the challenge we're in now, and there we're not as competitive. It's maddening, to be honest, but we're not giving up. Don't run out of money, and don't run out of tenacity to get these through to the finish line.