Right. Bullfrog Power would sell in the order of 500,000 megawatt hours a year, approximately, which is a very small amount in the grand scheme of things in Canada.
In the United States the average program—and these are programs that are run by utilities and are not particularly well marketed—has a 2% penetration rate. The most successful programs have a penetration rate of over 25%. Bullfrog Power would be a fraction of 1%.
One of the big levers to increase the penetration.... Where you see the highest penetration is where a company like ours is able to cooperate with the utility to market the green power. So imagine getting your bill—whether you get it from Ottawa Hydro...I'm not sure who you get it from—and having a choice at the bottom that allows you to pay a premium for renewable power. That's what really drives the take-up in the United States.