The automotive industry has been extremely well positioned for over 125 years in all kinds of metal machining. We are perfect in grinding, cutting, and stamping.
We have no experience and nothing has been done in dealing with thin membranes, putting black ink on top of all that, and that's an area where it's not only about having a machine and adapting the machine to higher volumes, but also about working on the processes of how you apply that black ink.
For us this is really an ideal area where academics working in those kinds of areas together with industry, if they have support, can help get a breakthrough in these technologies, because that's something that hasn't been done before.