I've already attempted to do that with my description of pulp and paper green transformation.
There is a real gap to be addressed, and in fact there may be more than one. Over the continuum of time I think we have done an excellent job in the forest industry of figuring out ways to get from idea generation to actual markets. The numerous steps involved are quite interesting and long. Obviously you start with idea generation. Some scientist somewhere is doing the work in the lab, and you're doing some more interesting commercially relevant demonstration, but really, at the end of the day you need to be able to demonstrate it on a commercial scale.
Another program I'd like to highlight is the investing in forest industry transformation program. It's a quite small program, but it has been astounding in what it has been able to create in terms of what I call the last mile, which is often referred to as the valley of death, and in generating enough financial base, enough capital to try this new technology or new idea out in the real world.