I think a decade ago everybody was doing mostly their own thing, although in some of the major projects, be they oil or natural gas, they were in consortiums or joint ventures with nine or ten companies. Syncrude, for example, has eight or nine companies in it. They have a research arm that spends over $100 million a year, that then distributes back to all those companies as well. So there were some smaller amounts of collaboration.
Really, the significant amount of collaboration happened on the health and safety side. Companies did not see any competitive barriers. So we have to be careful. We're in a competition bureau; we're in a market economy; we have to compete, and that's one of the laws of the land. But when it came to health and safety, to keeping people safe and making sure they were healthy on the work site, that was where there was a great deal of collaboration.
That was the real spark that led to this question on the environmental side: why can't we do this on water, air, land, and tailings? That's what led to the initiation of Canada's Oil Sands Innovation Alliance, where 14 of those companies—again, about 90% of our oil sands production—have come together to accelerate that research on those four areas for the oil sands. They have contributed their technologies for free into that group, and they can be used for free by any other company. Some of the multinationals that really had a hard time with that have now done that, and it's the first time it's been done anywhere in the world.