With respect to the advertising campaign, we did have an initiative where we had two years' worth of funding. In 2013, $30 million was allocated for the two-year stakeholder engagement outreach campaign. It involved two components. International stakeholder engagement, under the Go with Canada banner, supported development, testing, and execution of advertising in select Washington, D.C., print and online media, and in metro transit stations between May 2013 and May 2014.
Advertising yielded more than 95,000 unique visits to the Go with Canada website, with 90% of the visits from intended U.S. audiences in Washington, D.C. Results from the advertising evaluation conducted in February 2014 indicated that the advertising activities exceeded the Government of Canada's advertising standards and benchmarks.
In terms of our outreach fund, funding for federal departments and agencies to deliver tailored information and engagement projects targeting key international and domestic stakeholder groups...and there was grants and contributions funding to support—