In Canada, in Alberta, even in the western provinces, it's a big demographic situation. When you talk specifically, let's say you use that on the oil and gas sector. In my area, it's a lot of in situ steam under the ground and it's not as big a footprint as in the Fort McMurray area. In my area with the free, informed consent, it will be a very different outlook or implications from those in the Fort McMurray area.
I think the broadness of it is the resource that is used in both of those aspects and in many aspects, water. Whether it's topical water or underground water, it should have way more value than oil.