An incentive could be “if you do well, you get money; if you don't do well, money is taken away from you”. Utilities in Canada right now are all regulated on the basis of what's called the rate-base rate of return. When you put incentive into that regulatory regime, it means that if a utility, for example, is more reliable, it gets money. If it is successful in reducing its own internal cost, it can keep part of that money. That's the kind of incentive that is in place in the U.K. and in some places in the United States. You have a little bit of that in Alberta—just a little.
It's a fundamental trend in the industry. One of the reasons is that such a regulatory regime helps modernize the grid. It is also required if you want to have a healthy market for participants to exchange energy in.