That's a good question.
There is an organization in Canada called the Canadian Wood Council, and a subset of that, the Wood Works initiative is doing a lot of that great work. The research is being done with FPInnovations and various universities across Canada on the fire side, as well as acoustics and durability issues. That message is being distributed to the specifiers. Let's not forget that nothing ever happens until an architect says, “Build that out of wood.” You have to get to that audience, along with the general contractors and engineers, with that message.
I don't know what you can do to assist and continue those programs, because they are massively important and have had a great impact.