Within the research aspect, what we have been doing is putting value added to the pulp side especially. I'll give you three examples. We have a joint venture with Domtar for producing nanocrystalline cellulose. This is the only company in the world that produces this. It is used by Schlumberger in their drilling mud, which is a totally new market, just totally outside of what we use.
In the case of the sugar extraction stream, it's going to be used by Michelin, the tire company, for synthetic rubber. In the case of cellulose filament, which is a new plant in Trois-Rivières with Kruger, the cellulose filament is going to be used in polymer, but also in the construction industry in Gyproc. It is reducing by 20% the weight of Gyproc.
Finally, especially for the export side of things, we're going outside of the two-by-four concept towards a construction system to export six- to eight-storey buildings to the U.S. and to China. Those really are the trends on the export side to which the industry is transforming itself.