My experience is with the steel sector, where we're trying to create new supply chains to an existing industry that needs fibre. The steel industry tends to be in southern and northern Ontario, so we're looking at the fibre basket in northern Ontario and how we can get it to the steel plants economically.
One of the key barriers—and you might have mentioned it, but just to double down on it—is the quantification in terms of the metrics that matter to these countries. In other words, economic delivery. How much is it, where is it, how much is there, and is it affordable to get it to gate? Where do you do the conversions; how do you take it from the logging companies? They're dispersed and there are many of them. How do you take them to a set location? Where should that be located, and then create the conversion to ship it all the way to Hamilton?
This is a fundamental gap that needs to be addressed. We're making progress but we're not sufficiently there yet.