One of the challenges of this industry is there was a lot of investment in the upstream part of the industry, the genesis of the raw material, but very few investments into the downstream part, the application. Right now what we see is there's an interest in the downstream. Ford is an example. There are a couple of users that see the integration of the biomass products into their product as something good for their client. There's a demand for that, more and more. I think they're looking at answers for that. That will drive the product from upstream to downstream and create the value chain that you need to create to have a sustainable economy for these types of products. This is where we're playing right now. We're playing on the downstream part, defining products that will work for the business and for the industry that are cost-effective. We are not investing money in this, we're doing the research. We're the tier one of the research; we're the arm of the research and we're answering the demand and trying to get the best product on the market.
On February 6th, 2018. See this statement in context.