In terms of our challenges, my wife and I spent about $1 million trying to get into the automotive industry. Getting into these big companies has been a big challenge, so we've actually backed off from that. In order to create cash flow, we've gone to more products that we can get into more quickly.
The trick to commercializing new products is that while there's a lot of support around product development and devising the product, there's very little support for getting it to commercialization. The federal government has a very good program. It's called the BCIP. It orchestrates buying products from companies like ours. It doesn't cost the taxpayer any money; it just helps us specify those products. They buy those off the shelf at the commercial rate, and it then allows us to get that product to the market and get it tested. In the time between when you've developed that product until you have customers, the customer is saying “I really need to have test results on this, and I want to have it tested in the field.” My hat's off to the BCIP program. It doesn't cost the taxpayer any money, but it gets us commercialized.
That's a very good program for getting commercialized in Canada. I think there's a lot of support for companies like ours, and I appreciate that, but maybe we could do more BCIP-type programs, just to get companies like ours to that commercial stage and get out of that valley of death.