A big need in our industry for the economics of it...you think of the lumber mills. They need to sell their chips and sawdust, whether it's pulp mills or other facilities that are going turn those residuals into value-added products. We see significant opportunity on the innovation side related to the cellulose fibres and some of the innovative products those can get into. In some cases those will touch building materials. We're seeing other opportunities, as you mentioned, wood furniture, other value-added products.
The other opportunity we see in terms of GHG savings is that even just the prefabricated nature of the Structurlams can basically ensure that there are fewer trucks on site, less disruption in neighbourhoods, and faster construction. There is a huge amount of environmental benefits that come with that as well.