In terms of direction, it's the right direction. It has been effective. We've seen a number of good examples. I would say that Canada has been second in the field there. This was really developed out of Scandinavia initially, and Stora Enso, the Swedish company, is the biggest in the world in this. The “wood first” policy has been good.
Let me say something controversial here. Let's focus on what we care about. What we care about is reducing carbon and getting economic activity. It's worthwhile to set a target and then let the private sector figure out how to do that.
A “wood first” policy says that we have to use wood. Well, tell that to the steel and concrete folks. They also have ways to be innovative here; for example, you can create concrete by storing CO2 in it.
As the people who are looking at true innovation are saying, let's widen the door, set a target—we want to reduce carbon intensity—and then go at it, folks. I think the CLT is a great alternative, but you'll also see other people try to use other products and other innovations as well. So we can get a race to the top here in terms of what we really want. I think a flexible regulation is more effective, economy-wide, than just a single “wood first” policy.
That probably sounds like blasphemy to the forest sector, which I work in, but I'm just pointing to what we care about and the end result.
It has been effective. We are seeing it, especially in the construction happening in Sweden and Finland right now. I've mentioned the work we're doing with the Government of New Zealand. This is going to be one of their focal points. Put a value on stored carbon in construction. That's their target.
The good news is that there are also other things we can do in this whole construction area. For example, with wood insulation, we're seeing some really interesting technologies out of Germany, the Dieffenbacher and Simpelkamp technologies, which you can use for the lower quality wood. That's key to getting good demand for our low-quality wood, which still comes out of our sawmills. Fifty percent of your saw logs typically go to lumber. We have to find a home for the other 50%—it has some value—and that's a challenge when you don't have a strong new paper or pulp industry. This is where some of these new value-added products are going to come in.