In terms of innovation, we have to change our mentality. Everyone was manufacturing the same basic products and selling them at the same price. If the products were of good quality, we could put tons of them onto the market. That was the paper manufacturers' classic mindset. We have to change that mindset and pay more attention to the needs of the consumers, even if we are not selling our products to them directly.
When we say specialty paper, it is not just a trendy term. It means meeting the criteria of different clients. We have to diversify and innovate, but with the assets we have at the moment. As I mentioned, the investments required to transform a mill are extremely high.