I love the map. That's one of my favourite programs that we run at EHRC. It was actually funded through NRCan's SREPS funding.
The initiative fundamentally.... When we started out with it, as a sector we were looking at our own talent pipeline and we realized that very few Canadians think about electricity. The reason is that we do a very good job, most of the time, of keeping it on. One of the things that we did was realize that people start to choose a career path as young as grade 6 or grade 8, and we targeted the map at that particular demographic group.
It comes with a series of teaching resources for teachers. They can teach to the map. On the map, as I mentioned, you've got all of the transmission lines highlighted. Obviously, it's a map of Canada. You've got all of the major generation infrastructure, whether it's a hydro dam, a small solar farm or a wind or nuclear facility. We even have our coal mines and coal production facilities, as well as lithium mines, mapped on the map as well.
The last piece of it, of course, is the careers, with 70 people talking about what they do in the electricity industry and inspiring that next generation. One of the things that we found really interesting is that while we didn't specifically target what I'm going to call a “hope message”, a lot of the kids who are really feeling desperate and have poor mental health associated with all of the messaging around climate change see hope in the map. They see an opportunity to participate. They see that their parents and our industry are working on something, and that gives them the message of hope. That's the map.
We've done a number of youth camps across Canada to inspire youth in STEM specifically to stick through beyond grade 10, because we know you don't always have to complete grade 12 math and science in order to graduate from high school, but we do need folks to finish those credits in order to get into many of our industry programs.
We need more work-integrated learning, as I mentioned, or learning-integrated work, so that students are exposed to the sector early and are retained over the longer term.