I think the challenge now is that the Europeans have a huge cost. They have a huge market opportunity because of the delta between the tariffs they're paying and the tariffs we're paying. If that gets levelled out somehow, that's going to help.
It's not just Europe. The B.C. government or one of the Crown corporations in B.C. has just opened up an office in the U.K. What are the opportunities there? No stone can be left unturned now.
Canada Wood Group, which does a lot of export market work with the support of industry and government, is looking at what more we can do in Japan and what more can we do in China. We have an almost $4-billion business in China, but unfortunately, after the Russian invasion of Ukraine, Russia didn't have any more places to sell its wood because of trade actions or markets being closed to them, and we lost a lot of market share in China. That was another geopolitical thing that happened beyond our control.
There are opportunities in India and opportunities in Vietnam and South Korea, and there can be in the case of Japan. Japan wants high quality. We have some mills that have retooled specifically for a Japanese customer. I share that because it's possible. It's probably not possible at scale for all 500 mills, but that's not a reason not to do it. What mills can realize that incremental benefit and innovate for the future?