I'll start on the pulp and paper side.
I was talking with a mill in western Canada. They can go up a grade to a new, in-demand paper of high quality, and they know they can take out a U.S. competitor in doing that. That's not a massive investment, but that's a great opportunity.
We're seeing a cogeneration of energy. We're seeing biogenic carbon capture and storage ideas in parts of the country where that's possible.
On the lumber side, I talked a bit about mass timber modular prefab. How can we support those connection points in a really strategic way?
There are a lot of innovative opportunities. That's the money coming through the IFIT program and some of the other NRCan funding, and hopefully the strategic response fund funding out of ISED as well, which is pretty robust.
Our home, per se, in government is at Natural Resources Canada. Over time, a lot of the big money has moved to industry. We need to remind industry that we love being at NRCan. There is a lot of great support there. However, when it comes to the dollars, we have to get our elbows up a bit more to get our fair share of the money. I think Minister Joly gets that, but we'll continue to hold her and the government to account for it.