It would be a shot in the arm, it really would.
It wouldn't be preferential treatment given to one building material at the expense of others. Otherwise, the steel sector would want its fair share because it is also under pressure at the moment. The key element here, now, one that is sustainable for generations to come, is embodied carbon, which is measurable. It is a rational and pragmatic fact. California has made the shift to embodied carbon. So have Colorado, British Columbia and the City of Toronto. The phone is ringing because people want our products. People don't care about forestry workers, forestry companies, or forestry regions. They just want the best materials to build the best structures in 2025.
People are talking about overhauling the national building code starting in 2030, but we have the power to take action today. Google wants our products. Amazon, in the United States, is building data centres with products from northern Quebec. These customers want our products because they are concerned about embodied carbon.
The Canadian government can certainly be a customer that specializes in factoring in embodied carbon. Can we start revising the national building code sooner? That is a good question. The critical mass and volume that would be generated by the Canadian government as a customer would be hugely significant. It would immediately give the sector some momentum and improve the situation.