I think it's important, first, that when you talk about market diversification, you don't necessarily think of just new geographic locations. You have to look at existing markets and then diversify within those markets.
For instance, I said earlier that our programs helped to build 3.5 million houses in Japan, but we realized that it has plateaued, so what we're doing now is diversifying within Japan to mid-rise construction. In B.C., as an example, 80% of four-storey to six-storey buildings are built out of wood. In Japan, we've initiated it, and so far we've worked on 156 projects there.
The important thing for us is that, from the industry perspective, a lot of them are on the ropes right now. They're really having a difficult time, so when we ask for funding from the government, what we'd like to see is for the government to increase its funding percentage for programs to help the companies. The companies have been there for good and bad markets, regardless of the situation, but they're on the ropes right now. Their ability to turn around and invest more money into offshore marketing or into anything right now is very difficult. I'd ask that the federal government contribute a higher percentage into the programming we're looking at doing.
