Let me describe a bit more what innovation is.
People think innovation is a brand new shiny thing that scientists invented in the lab. It's not. Innovation just means you make something happen—a new process, a new product—and you put it on the market. For most of our sawmills, innovation is in the form of a new grade, a new product of construction that they do differently and they penetrate a new market. It's not a new, fancy molecule that you create. It's simply, “Oh, I got this. I can do that differently, and I can penetrate that market.”
What does it mean? Very practically, it means there's a new market. What are the specs for that new market? What are the norms? Do I understand them? Can I make them? What are the machines I need to have? Then I make or buy the equipment, and then I go there.
If you are a small company with one engineer—which is premium in most of the sawmills, by the way, because sometimes you don't even have one engineer on site—it's so difficult. That's the danger. Innovation is helping those companies, the SMEs and even the large companies. You would be surprised to see, in a major pulp mill, that there are one-and-a-half process engineers on site, and you're tapped. Often, I knock on doors saying that I can do this to help them, but there's nobody.
Actually, you were talking about staff. Let me share mine as well. When I got the job, I had 500 scientists across Canada. Today, I have 280. In a few months I'll be down to 200 because there's no money, no receiving end. Where do we go? I think we're the canary in the coal mine.