I think the federal government needs to start talking about the fact that there's a bright future for young people in trades and skilled labour in this industry now and moving into the future. They're a part of innovation technology. There's a lot of artificial intelligence being used, and people don't know that. For the last two decades, they've heard that this is a dead industry, that it's going nowhere and that we've burned the environment. That's simply not true.
We need to start switching to a more positive narrative, full of facts on where we are headed as an industry and on the kind of talent we need. In order for us to be best in class, we need younger talent coming into this industry.