Many products, such as nanocellulose and cellulose fibre, as you call it, or CF, as we commonly refer to it here, are a bit like salt and pepper, the magic ingredient you add to a recipe to enhance a product's properties.
When the paper and packaging industries are doing well and technology is advancing, we incorporate these products to enhance their strength, durability, and so on.
When the industry is struggling, and we aren't creating many new products, we use less of them, and volumes remain relatively low. We won't save the industry with CF. However, with CF and nanocellulose, we can create products that will generate new value.
So, we're creating a blend, in a way. We focus on the little magic ingredient, but we don't see that it enables the creation of new products. The real problem facing the industry right now is volume. We have a chip volume problem and an issue with international competitiveness. So, these things are great, but they won't save a paper mill, unfortunately.