First, of course, we're conscious of the issue of visibility, because when you are living in a minority situation.... I've worked as a CEO of a big hospital and I can tell you that francophones, when they come to a large hospital that is primarily anglophone, will not make a fight for services in French, because they fear they will get second-level service, if you will, or hear “stand in line, and we'll get somebody for you”. They've stood in line long enough, and they don't want to do that. So they will compromise and go with the English services, even if half the time they're missing some pieces here.
Therefore, we created what we call the national brand to identify where services are available. It becomes more proactive. Staff have identification, as Dr. Fortier has on him, that indicates that you are a person—a little bit like Air Canada, where you see français-anglais, or German, or whatever.... We've created that national service brand so that francophones—as well as professionals, because it's both ways—can be identified, or the professionals are, and the citizens know where that service is available. For us this is an essential part of developing the services where they are available. That's where we have to start.
In Saskatchewan, for instance, and Alberta, when we start identifying the professionals who can give services en français, we're finding more than we thought were there; however, the citizens didn't know where they were. They weren't identified. They were not on a website; they were nowhere to be seen.
Now we think part of the strategy is to become more visible, and to value that part of the service so that it comes to be on a par with the services that are offered to the majority.
I lived with staff as a CEO—and some of my staff were French in l'Hôpital général de Saint-Boniface—who would be cautious about speaking French very openly, because they were criticized by their colleagues oftentimes. If they spoke French to a French client, they would be told, maybe by others, “The others don't understand, so maybe this is not very good.”
So you see the pressure that is on staff. You have to spend a lot of energy valuing your staff and saying, this is okay. By the way, this is not only true for francophones; it would be true for aboriginals; it would be true for Asian people in B.C. What we're doing for the francophones is I think value added for the whole system, because people are starting to see how you can do this. I think we're showing the way.
So that's the answer to la marque de service, the national service brand: that people can recognize where these services are available and where they are not, and that it is a proactive thing. It's not just a case of putting the onus on the citizen. When you're in health care and have come to the emergency room, trust me, you're not going to make a fight about French services there; you're going to say “treat me”, no matter how you cut it up.
Even though they would prefer—and I have stories.... My mother has been in and out of hospital. I've been taking care of her, and I've heard atrocious stories of her not understanding, but going along, and going back home and not knowing what she has to do next. So we have to go back, and she has more infection. Those kinds of things are what happens when you compromise your services.
I have many stories like that. I think you understand.
By the way, it's not only true for francophones. It would be true for all linguistic cultural minorities. I think we have to pay in our health system a lot more attention to those kinds of things, because we're not a quality system if we don't.
So that is the national service brand.
In terms of the better projects and our best practices, that's why we have printed positive results already. The projects illustrated in this report are probably some of the better initiatives we have created. As well, we have the video you saw. There are eight of those explaining some of the projects, a little differently from what's in this—more about them. Out of the 70 projects, we probably have about 25 that are excellent projects, showing the way to better accessibility results. We've highlighted a few in here and a few in the videos.
I don't know if you are going to be travelling across the country, but I would welcome this committee meeting some of our groups to let them explain what they are doing exactly and why it's a winning combination. It's not only about the national organization; it's about Manitoba, it's about l'Île-du-Prince-Édouard, it's about Nova Scotia, it's about B.C., it's about Alberta. And it's about what's going on in New Brunswick too.