Thank you.
Ladies and gentlemen members of the committee, I want to thank you for your invitation to this consultation exercise of the Standing Committee on Official Languages. Allow me to begin my remarks by providing a brief description of the organization I represent, by profiling Vancouver's artistic community and giving you an overview of the clientele we serve.
Since 1974, the Centre culturel francophone de Vancouver has provided annual programming of French-language activities. That programming offers activities as varied as the Festival d'été de Vancouver, the Coup de Coeur francophone, an art gallery, a library and video library service, educational services and programs, cafés-philosophie, a day camp for children, newcomer intake and integration services, a community Internet access site and other activities.
So the centre presents cultural events and professional-quality shows. It offers the entire population of Vancouver French-language and cultural artistic products in the visual arts, media arts and performing arts. With 24,100 artists, British Columbia is the province with the highest percentage of its labour force engaged in an artistic profession, 1.1%, whereas artists constitute 0.8% of the labour force in Canada. Vancouver has the highest concentration of artists of all of Canada's major cities. Thirty percent of British Columbia artists, 7,250 persons, live in Vancouver, where 14% of the province's labour force is located.
The Francophones in the Vancouver region represent nearly 2% of the region's population. That population is expanding. The Francophone population of the Greater Vancouver area increased from 27,245 inhabitants in 1996 to 29,795 in 2001, a 10% rise. It represents 50% of the Francophone population of British Columbia. Furthermore, according to census data, there were 113,525 French speakers living in the Greater Vancouver area in 1996, compared to 147,755 in 2001, a 10.5% increase. That population is equivalent to that of cities such as Saskatoon, Saskatchewan, Oshawa, Ontario and Sherbrooke, Quebec.
The Greater Vancouver area thus has a large Francophone and francophile population pool looking for a French cultural life. With its programming, actions and infrastructure at the Maison de la francophonie, the Centre culturel francophone de Vancouver is a major contribution to the maintenance and vitality of a Francophone cultural area.
I'd like to read you a few quotes that show how the arts and cultural activities contribute to the vitality of communities.
Culture is fundamentally important to a community's health and vitality. Through it, a society, with its customs, traditions and creative ability, sees itself and fully realizes itself. The ecosystem of Canada's Francophone and Acadian communities, through its creators, citizens, cultural and community organizations and institutions, nourishes and protects its identity. Cultural development is the cornerstone that ensures the community's continuity.
That's the vision that was adopted by the members of the first national forum on cultural development of the Canadian francophonie, held in September 2003.
The arts and cultural activities are at the very heart of communities; they transform the community into a more attractive place to live, while enabling it to grow and develop by defining its unique characteristics; they provide a tourist attraction and contribute to the community's economic competitiveness around the world.
The arts—as we have agreed to call them—are not secondary. They are essential. ... A society without the arts would be a society that has broken its mirror and broken its heart. It would lose everything that today, in our view, is human.
We create social value and we allocate resources to improving the lives of people and society as a whole. Investment in the arts thus produces results with high intrinsic value, a return on invested social capital that is not easy to quantify. Quality of life issues are very important for business in the provinces, where companies want to attract and retain employees and their families so that they live and work in our communities. This is as important a factor for a small town with one mill as it is for a major city that wants to welcome a large head office. Families want to live in rich and diversified communities that afford significant opportunities for personal development, including musical activities, dance and the performing and visual arts.
The arts reflect the members of a community. They offer them diversity, enhance mutual understanding and promote active participation by citizens as audience members and volunteers. Every year, nearly 14 million people attend performances of dance or music, the theatre and opera. In 2001, they spent $815 per capita on these types of activities. Twice as many Canadians attend live artistic performances as sports events.
Their contribution to Canada's gross domestic product amounts to $26 billion, and they provide employment for approximately 740,000 persons. Exports of Canadian cultural products, for example, increased by 80% between 1996 and 2002, to $2.3 billion. The potential for greater growth is impressive.
The arts and culture are essential factors in the new world economy, not only because of their entertainment value, but also for the skills they lead people to develop. Knowledge of the arts, for example, stimulates young people to develop critical thinking and creative problem-solving skills, talents currently in high demand. In the 1990s, the cultural labour force grew 31%, compared to 20% for the Canadian labour force as a whole.
The arts and cultural activities instill greater self-assurance in young people, including those at risk, by developing their social skills, helping students to learn other subjects and enhancing academic performance. For example, music helps in learning mathematics, whereas theatre and dance improve reading, writing and language skills. Parents recognize these benefits: 85% of them believe that their children's creativity develops through arts programs, while 70% believe their children's personal development is improved and 78% that the arts enhance their self-assurance and self-confidence.
The impact of arts and culture in Canada is tangible and their benefits flow to all Canadians. Many of their effects are quantifiable. Beyond a doubt, they attest to the importance of the arts and are undeniably essential to the Canadian economy. However, their greatest impact isn't quantifiable since it represents the acquisition of works of art in all their forms by Canadian artists and artistic organizations, of works that produce a feeling of...