In fact, we should go back to basics. It's important to value the fact that we have two languages in this country, and that's occurs at a very young age. As a Francophone immigrant, I learned English in the street at six years of age, when I came to Canada. People spoke English, and I saw an advantage in speaking both languages as a young boy; otherwise I couldn't speak with the people I was playing with.
We have to find a solution to the mandatory learning of languages, rather than voluntary learning. The education system has to give people a reason to want to speak the two languages of this country and to be proud of them. That's what we're doing in the industry, with the assistance of the universities. We want to show people that bilingualism brings pride and a significant financial advantage in Canada and in the world.
I don't really want to talk about this point in particular, but I would especially like to say that we have to go back and look at children three, four or five years of age. How can we interest them in language? How can we encourage them to want to be bilingual?
We have to work with older youths to show them the opportunities.