There are different aspects to your question and I will start with the last, that is how the French Embassy assists us.
In the Yukon, there is a group of people of French origin who work jointly with us and who help us. For example, the embassy provides us with funding for Ciné-France. They provide us free of charge with films that normally are very expensive to present. So that has a great monetary value. They pay for the annual celebration of the French national holiday. They help us with exchange trips. This year, we're celebrating the 50th anniversary of Robert W. Service, a great Yukon poet who married a Frenchwoman and who ended his days in France. The French government helps us bring our young people to trace their history in the cradle of the francophonie in North America. There are often exchange trips to Quebec, sometimes to Acadia, as well as to France. This year, the youngsters will go to France. The embassy supports us financially and from a logistical standpoint. The Vancouver office of the embassy even helps us from a commercial standpoint.
We have a lot of tourism enterprises. The Association franco-yukonnaise recently went to Europe to promote the Yukon. We want the French and the Belgians to know that they can come to the Yukon and obtain services in French. If they are sick they can go to the hospital in Whitehorse and receive service in French and they can also receive French-language service at the bank. That's very reassuring for tourists. It's easy to sell beautiful landscape, mountains and Mount Logan. From a commercial standpoint, the embassy also helps us disseminate our brochures. A French tourism guide will be launched in May and the Yukon government has just announced that this year it will translate its tourism website into French. Together with New Brunswick, this will be the exception in Canada. These are concrete gestures.