It's a good question. Let me just set it up this way. First of all, we always thought this was an ideal location to really drive home the message that you're in Canada and this is who we are. So we've always wanted that.
We also concluded, in some of our discussions with some of our partners, that airports are a concern. At best, the language services and welcoming services are sporadic in the area that you talked about and are not maybe as they necessarily should be. Our goal was to make sure the airport really performed at the highest level possible and that we could really showcase the duality of Canada at the airport.
But what makes it work is the passion of the airport for this. Since we first met with the airport and talked to them about what we wanted to try to achieve, their whole approach to this has been to completely support the vision that we have. They're completely onside with becoming the first airport in Olympic history to be a partner in delivering the games. They know exactly what our expectations of them are.
They have made it possible for us to fully set up at the airport, so that we can integrate into the airport ourselves. We can put our volunteers there. We can accredit people at the airport. So when you arrive, it'll be like arriving in an Olympic stadium in Canada, with the whole look and feel and sounds that the games suggest.
The airport is also a highly valued operation in Vancouver, and we believe that this relationship we have with them will best reflect what it is we're trying to achieve through the prism of the Olympics.