It's good to hear that. I'll tell her.
To sum up, I believe she helped to develop the brand image and to sell that image around the world last year. She just got back from Australia a few days ago, where she went, once again, to promote Canadian universities, particularly the Université Laval, across the country.
The presentation states that we would like to achieve 4.4% francophone immigration outside Quebec by 2023 and that Asia is a market, if I can use that term, where there is high potential. In view of the phenomenal growth of these emerging countries, they are probably countries with very high potential. You are probably right.
Have you already started to make an effort, particularly in those regions of the world, to recruit students? I think it's quite clear, in view of what we've heard today and previously, that education is a very good attraction and retention method, particularly in Canada, since we have an extremely well developed educational network across the country.
Have you started making efforts in those specific regions?